Innovation often comes from combining aspects from a network of ideas (see [[id:af581713-d4a8-438a-84ea-9f3b8e1353e6][Creativity does not mean originality]]).
- Most conversations — e.g., "X is just Y but better", "Cuphead is the Dark Souls of run-and-gun", "Markdown is simplified HTML", "Lenen is Touhou but harder".
- In marketing — e.g., "This is just Y but cheaper", use cases presented as a narrative, comparison with other products, our tendency to equate price to quality.
- In learning — e.g., "FANBOYS" to describe the English conjunction words, "Every good boy does fine" to describe the notes placed in the lines of the music sheet.