wiki/2021-05-08-23-12-29.org

We are more associative than structured

Knowing The basics of memory, our neurons represent more like a web of thoughts. Innovation often comes from combining aspects from a network of ideas. Our brain is good at relating each topic with something else.

This is subtly present in daily life mostly filled with comparisons.

• Most conversations — e.g., "X is just Y but better", "Cuphead is the Dark Souls of run-and-gun", "Markdown is simplified HTML".
• In marketing — e.g., "This is just Y but cheaper", often features comparison with other products, our tendency to equate price to quality.
• In learning — e.g., "FANBOYS" to describe the English conjunction words, "Every good boy does fine" to describe the notes placed in the lines of the music sheet.

When knowing a new topic, we strive to compare between the new and the familiar things. This tendency also stems to nostalgia. Whenever we walked into an old place, we associate the olden days with it.