Professional narcissism

Per Pinker:

The confusion of the activities of your guild, profession, or field with the subject matter designed to deal with.

coined by Steven Pinker from his book, "The sense of style"
focuses on an unrelated thing of your study or activity
some examples
- in film, instead of focusing what movie is about, they boast about the sales or views
- in media, "cover the coverage", a problem leading to echo chambers
- in learning, instead of focusing what and why of a note-taking method, they focus on the possible effects of your productivity
this could also happen on yourself
- in note-taking, you may focus on the number of notes instead of the quality of each notes
- in programming, you may boast how the program is fast instead of making sure the program is usable